Izicelo kanye nezitayela zemakethe zamazwe omhlaba zezikhwama ezingezinhle ezifakiwe
(1) Izimo zesicelo esisezingeni eliphansi kanye nezimpawu zobuchwepheshe
1. Ukulethwa kokudla nokulethwa
Izikhwama ezingezinhle ezifakiwe zibe zibalulekile embonini yokuthatha ngenxa yokufakelwa kwazo okuhle kakhulu okuphezulu (okutholwe ngezakhiwo eziyinhlanganisela eziningi, njengezendlalelo ezibonakalayo ze-aluminium foil, kanye nezendlalelo zangaphandle ezingezinweli). Imikhiqizo efana ne-Starbucks kanye neMcDonald's bathathe ngokugcwele lezi zikhwama ukuze balondoloze ukuqina kwezimvula kweziphuzo ezishisayo nokudla ngesikhathi sokubeletha. Ziphinde futhi zibonisa ukumelana kwamanzi kanye nokumelana namanzi, okwenza inqwaba yokuhlaselwa nokunciphisa izindleko eziningi zokuphanga okulahlwayo.
2. Umkhiqizo omusha kanye nokudla okubandayo kwe-chain
Ku-e-commerce entsha (isib., -walmart, hema okusha I Ukukhanya kwabo (1/3 Isisindo samabhokisi we-Foam yendabuko) kanye nomklamo osongekayo uthuthukisa kakhulu indawo yokugcina nokuhamba kahle. Eminye imikhiqizo ephezulu yokuphela ihlanganisa ubuchwepheshe bokulawula ukushisa kwamazinga okushisa, kusetshenziswa izinzwa ezakhelwe ngaphakathi ukuqapha izinga lokushisa kanye nokushisa / ukufudumeza kwemisebenzi ngesikhathi sangempela.
I-3. Izitolo ezinkulu ezitolo nezimo zokuphromotha
Izitolo ezinkulu zithuthukisa isipiliyoni samakhasimende ngokusebenzisa izikhwama ezifakiwe ezenziwe ngezifiso ezifakiwe (eziphrintiwe ngama-logo womkhiqizo nemiyalezo yokuphromotha). Abathengisi abanjengeLidl eJalimane kanye ne-Carrefour eFrance ethola ngaphezu kwezigidi eziyi-200 ezifanele ngonyaka. Lezi zikhwama zihlanganisa i-PTA cticality ngenani lokukhangisa, njengoba abathengi bazisebenzisa emisebenzini yansuku zonke noma imisebenzi yangaphandle, ukudala umphumela weselula wokukhangisa we- ''.
4. Izimboni zezokwelapha & ezikhethekile
Ekunakekelweni kwezempilo, izikhwama ezingezinhle ezifakiwe ezihanjiswa amasampula eziphilayo, imikhiqizo yegazi, kanye nemithi yezemithi, ehambisana namazinga ezokwelapha afana ne-ISO 13485. Ukwelashwa okulwa namagciwane kuvimbela ukungcoliswa kwamazinga okushisa okushisa ukuze kuqinisekiswe ukutholwa kwezimoto. Izicelo zezimboni (isib. Ukupakishwa kokulwa nokugqwala kwezingxenye ze-auto) nezolimo (isib. Greenhouse Isithombo sokufakelwa) nazo zihlola amandla azo.
(2) Izinjini zokukhula namaphethini ezifunda ezimakethe zamazwe omhlaba
1 usayizi wemakethe & abashayeli bokukhula
• Imakethe yomhlaba wonke: Ngokusho kwe-qyresearch, imakethe yezikhwama ezingeyona eyokusokwa izokhula nge-725 isuka ku-2025 billion, lapho izikhwama ze-niche zilindelwe ngokushesha ukwedlula isilinganiso, i-e-commerce, kanye nezinqubomgomo zezemvelo.
• Abashayeli ababalulekile:
• Imithethonqubo yenqubomgomo: I-plastitics esetshenziswayo ye-EU eyodwa (i-SUP) yokunqamula izikhwama zepulasitiki ezilahla ngo-2025, ziqinisa ngokuqondile izidingo; I-oda elinqunyelwe likapulasitiki laseChina
• Ukuziphatha kwabathengi: Ama-67,5% e-Gen Z Consurers akhokha ama-10% -15% amaphrimiyamu wokupakishwa kwe-eco-friendly, ukusunduza imikhiqizo ukwamukela izinto ezizinzile. Emithobeni yezokuxhumana, izikhwama ezifakiwe zetiye yobisi kanye ne-Fast Food Food Get 'Fashion Item ', ukunwebisa izimo zokusebenzisa.
• Ukuqanjwa kwezobuchwepheshe: Ukuqhekeka ngezinto eziphilayo (isib. I-PLA Polylactic acid) kanye nokulawulwa kokushisa okuhle (ukufudumala kwelanga, ukulungiswa kokufakwa okuzenzakalelayo) ukuthuthukisa ukusebenza kanye nokusimama.
2. Ukuhlukaniswa Kwemakethe Yesifunda namathuba
• I-Europe: Njengesifunda esine-Policie Eqinile Yezemvelo , ama-43% okungenisa isikhwama se-Global Engenziwe Okufakiwe, ne-Germany kanye neFrance ebona ukukhula kwama-37% no-2024). Imakethe ithanda izinto ezingonakalayo (isib., I-PLA-based non-izeluleko) kanye namamodeli wezomnotho oyindilinga (isib. Ukuphinda usebenzise kabusha).
• ENyakatho Melika: I-US naseCanada igxile ekuthengiseni iSupermarket futhi iTakeaway, ibeka phambili ukuqina nokuklama. Amabhizinisi afana ne-walmart asuse ngokuphelele izikhwama ezingezona ezenziwe nge-bioderhradable ezingewonakele, ukushayela kwemakethe.
• I-Asia: I-China ibusa ama-60% emakethe ephansi ephansi ye-Global ephelele ngokuthengiswa okuphelele, okuthekelisa ¥ 7.8 billion ngo-2024, ikakhulukazi eSoutheast Asia (29%) ne-EU. Izimakethe ezivelayo ezifana ne-India neVietnam ziyi-承接 (isenzo) sokudluliselwa kwamandla, ukuqinisa umncintiswano.
• Izimakethe ezivelayo: Izifunda ezinjenge-Middle East kanye ne-Afrika zibonisa amandla ngenxa yokuphuma kwe-e-commerce nokuqwashisa ngemvelo, kepha ingqalasizinda kanye nengqalasizinda kanye nengqalasizinda kanye nomkhawulo wengqalasizinda kanye nomkhawulo wengqalasizinda.
(3) Ukuvela kwezobuchwepheshe kanye nezindlela zokuvuselela izimboni
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• Izinto zendabuko: I-PolyPropylene (PP) ihlala ihlala ihlala i-ragestream for izindleko eziphansi namandla aphezulu, kepha umjikelezo wayo wamakhulu atholakele obhekene nengxabano yezemvelo.
• Izinto ze-Biodegradable: I-BioBased non-Wevens enjenge-polylactic acid (PLA) ne-Pbat ezinyangeni ezi-3-6 ngaphansi kwezimo ze-EC 13432
• Ukuthuthuka okusebenzayo: Ukungeza ama-antibacterial ama-ejenti (isib.
2. Izinqubo Zokukhiqiza: Ubuhlakani kanye nokuqina
• Imigqa yokukhiqiza ezenzakalelayo: Amabhizinisi aholayo (isib. U-Anhui Budaiwang) Welisa imishini yokwenza ezenzakalelayo kanye nokukhanyiswa, ngemigqa eyodwa ekhiqiza amayunithi ayizigidi eziyizinkulungwane ezi-1.
• Ukukhiqiza okuluhlaza: Amaqoqo embonini afana neCangegnan e-zhejiang afinyelela ukuhlanganiswa okuthe mpo (kusuka kuma-PP pellets ukuqeda imikhiqizo, ngenkathi kuqhathaniswa nemikhuba esimeme njengamandla e-Photovoltaic kanye ne-Wastewater Recycling.
• Ukuhlanganiswa kokufakwa kwe-Smart: Eminye imikhiqizo ishumeke ama-RFID chips noma amakhodi we-QR ngokulandela umkhondo, ukuqoshwa kokushisa, kanye nokuxhumana komsebenzisi (isib. Ukuskena kokufundisa ukusetshenziswa kwama-tutorials noma ukukhushulwa).
3. I-Business Model Innovation
• Umnotho oyindilinga: Isibopho se-EU esandisiwe somkhiqizi we-EU (EPR) sidinga amabhizinisi ukusungula izinhlelo zokuphinda usebenzise kabusha. Isibonelo, eminye imikhiqizo ikhuthaza abathengi ukuthi baphinde babuyise izikhwama ezifakiwe ngezinhlelo zediphozi, ezihlanzwa futhi zisetshenziswe kabusha.
• Izinsizakalo zokwenza ngokwezifiso: ukugxila kwama-SME ezimakethe ze-niche njengokuqamba kwamasiko nezindikimba zomkhosi, unikeza ukuphrinta okwenziwe ngezifiso kanye namasayizi akhethekile (isib.
(4) Izinselelo namasu okuphendula
1. Izinselelo Eziyisisekelo
• Ingcindezi yezindleko: Izinto ze-Biobased (isib.
• Ukuhambisana nokulawula: Amazinga aqinile afana nokufinyelela kwe-EU kanye ne-ES CPSC le-RPSC Leading Okuqukethwe (≤100ppm) adinga ukuhlolwa okunzima, ukubeka engozini kukhumbula izinto ezingahambisani noma ama-inks wokuphrinta.
• Ukuncintisana Kwemakethe: Izisekelo zokukhiqiza ezisafufusa eSoutheast Asia (isib. EseVietnam, India izimakethe eziphansi ezinamanani aphansi, kanti amabhizinisi aseYurophu kanye ne-American abusa izakhiwo eziphezulu zokuthola izithiyo (isib.
2. Izindlela zokuqhekeka
• Ukuncishiswa kwezindleko zobuchwepheshe
• Ukuvunyelwa Kwesitifiketi: Thola i-GRS (Global Recycle Card), i-FSC (isitifiketi sehlathi), njll., Ukuthuthukisa amaphrimiyamu omkhiqizo futhi uhlangane nezidingo ze-ESG zabathengi bamazwe aphesheya.
• Ukuma okuhlukanisiwe: ukuthuthukisa imikhiqizo esebenzayo yezindawo ezithile, njengezikhwama ezifakiwe zomama nezinsayina (ezinokushisa okwakhelwe ngaphakathi kanye nezinzwa zokushisa ezingaphandle) noma ukuhlanganisa i-solar backpark).
(5). Ukulalela Okuzayo Outlook
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2. Ukuhlanganiswa kobuchwepheshe: I-IOT izohlanganisa nezikhwama ezifakiwe ukunika amandla ukugcinwa kwamafu kwemininingwane yokushisa, izexwayiso ze-anomaly, nokuhlela okuhlakaniphile, ukuguqulwa kwedijithali yedijithali ye-Cold Chain Logistics.
3. I-Reconfiguration Yesifunda: Amabhizinisi aseChinese azokwehlela ezimakethe eziphakeme kakhulu 欧美 (European and American) ngokusebenzisa amafektri phesheya (isib. Ubuchwepheshe beNanwang eMalaysia) nobuchwepheshe bethule; Izifunda ezivelayo ezifana ne-Afrika naseLatin America zizoba izigxobo ezintsha zokukhula ngenxa yokuhlukaniswa kwabantu kanye nokukhuphuka kwe-e-commerce.
I-4. Ukujula kwenqubomgomo: Imithethonqubo yezemvelo ye-Global izosuka ku 'imikhawulo yepulasitiki yokulawulwa kwe-'
Izikhwama ezingezinhle ezifakiwe zivela kusuka ezintweni ezisebenza ngokusebenza okukodwa kube izithwali eziphelele zemiqondo yezemvelo, ubuchwepheshe obusha, namamodeli webhizinisi. Esikhathini esizayo, amabhizinisi kumele agxile ku- 'izinto ezintsha zokwenza izinto ezibonakalayo + ubuhlakani + wokwakhiwa komhlaba ' ukwakha ukuncintisana okuhlukile ngaphakathi kwezinhlaka zokulawula futhi ubambe amathuba kule Revolution Green.
