Kulezi Zimo Ezi-3, Ungalokothi Uthenge Umshini 'konke kokukodwa'.

Izolo, uMnu. Li, umphathi wemboni yokunyathelisa owayelungiselela ukushintshela ebhizinisini lezikhwama zephepha, weza efektri yethu. Ngemva kokuvakashela ihholo lombukiso, wakhomba umshini wokwenza isikhwama esingaphansi esiyisikwele onokulungiswa okuphezulu kakhulu, usayizi omkhulu kunawo wonke, kanye nokuphrinta okusemgqeni wayesethi, 'Ngifuna lena. Isixazululo sokuma okukodwa, futhi ungenza noma yiluphi uhlobo lwesikhwama.'

Wamangala, nganikina ikhanda futhi ngaphakamisa ukuthi acabangele enye imodeli enezincazelo ezilula ngisho nenani eliphansi.

UMnu. Li wamangala: 'Njengomkhiqizi, kungani uphromotha imishini eshibhile esikhundleni sokubiza kakhulu?'

Ngamtshela ukuthi, 'Kulula ukuthi ngikudayisele umshini, kodwa uma izikhwama ozenza ngalo mshini zibiza kakhulu kunezinye noma uma ukusebenza kahle kungathuthuki, uzogcina ulahlekelwe imali, futhi isithunzi sami sizokonakala.'

Njengomkhiqizi womshini wokwenza izikhwama oseneminyaka eminingi ekule mboni, namuhla ngifuna ukuba nengxoxo ejulile nawe: kungani kwenzeka ukuthi ngezinye izikhathi umshini 'onethemba elikhulu ngawo' empeleni awufanelekile kuwe?

Umbono oyiphutha 1: Ukuwela 'enkulu futhi ebanzi' gibe kasayizi

Amakhasimende amaningi ama-novice anombono omuhle: ukuthenga umshini ongenza izikhwama ezincane ze-fry fry ezifana ne-KFC nezikhwama ezinkulu zezingubo ezifana ne-Uniqlo.

Ngakho-ke, bavame ukukhetha imishini **'ekucaciswe okukhulu kakhulu'**.

Iqiniso lochwepheshe:

Nakuba umshini wokwenza izikhwama unebanga lokulungisa usayizi (Min-Max), umshini ngamunye 'unebanga lawo lokukhiqiza legolide'.

Uma umshini oklanyelwe futhi okhiqizwe izikhwama ezinkulu usetshenziselwa ukukhiqiza izikhwama zokudla ezincane:

Isivinini asikwazi ukunyuswa: izikhwama ezincane zidinga isivinini sokukhiqiza esiphezulu kakhulu, kuyilapho imishini emikhulu ine-inetia enkulu. Ukugijima izikhwama ezincane akugcini nje ukunciphisa ukukhiqizwa, kodwa futhi kudla ugesi omningi.

Ukungaqini kahle: Uma umshini omkhulu usetshenziselwa ukuphatha iphepha elincane, kufana 'nokushayela iloli ukuyofekethisa', kujwayeleke ukuba nezinkinga ezifana nokungaqondi kahle nokugoqeka okungalungile, okuholela ekukhuphukeni kwamazinga alahliwe.

Isiphakamiso sami:

Sicela uqale ulungise u-80% wamasayizi e-oda anamandla onawo esandleni. Uma inkundla yakho yempi enkulu kuyizikhwama zokukhipha ukudla, bese uthenga umshini onesivinini esikhulu ogxile ekucacisweni okuncane nokuphakathi nendawo; uma kuyizikhwama zokuthenga izingubo, bese ucabangela umshini omkhulu. Ungazami ukusebenzisa umshini owodwa kukho konke.

Umbono oyiphutha 2: Ukuziba umehluko wezinto ezingavuthiwe phakathi 'kwamashidi angawodwa' 'nemiqulu'

Amanye amakhasimende, ikakhulukazi lawo aqala amabhizinisi awo ngokunyathelisa nge-offset, ajwayele ukunyathelisa nge-sheet feed futhi anomuzwa wokuthi ukuthenga umshini wokwenza izikhwama ezineshidi kungasebenzisa imishini yawo yokunyathelisa ekhona kakade.

Kodwa uma ubhekene nama-oda wesikhathi eside, wevolumu ephezulu (njengezikhwama zetiye zobisi, izikhwama zesinkwa), lokhu kungaba umgodi omkhulu.

Iqiniso lochwepheshe:

Umshini wokwenza isikhwama sephepha elilodwa: ofanele ukwenza izikhwama ze-premium nezikhwama zezipho, ngokuvamile kusetshenziswa iphepha eliwugqinsi (150g+), elinejubane eliphansi (izikhwama ezingu-60-80 ngomzuzu) kanye nobuciko obuyinkimbinkimbi.

Umshini wokwenza izikhwama ezi-roll-fed: ulungele ukwenza izikhwama zezimpahla zabathengi ezihamba ngokushesha, ezinamaphepha amancane kanye nesivinini esikhulu kakhulu (izikhwama ezingu-200-1000+ ngomzuzu).

Asenze izibalo:

Uma iklayenti likucela ukuthi ukhiqize izikhwama zesinkwa eziyisigidi, kanti inani leyunithi lizobekwa liphansi kakhulu.

Ngokusebenzisa umshini wokunyathelisa wewebhu, yonke inqubo ingaqedwa ngosuku olulodwa.

Usebenzisa umshini weshidi elilodwa, kufanele usike iphepha kuqala, bese uphrinta, futhi ekugcineni uligoqe emshinini. Izindleko zokuphatha mathupha, ezihambisana nokusebenza kahle okuphansi, zingenza izindleko zakho zesikhwama ngasinye (Izindleko Ngesikhwama) zibe phezulu kunentengo yokuthengisa yekhasimende. Usuvele ulahlekelwa yimali ngaphambi kokuthi uqale.

Umbono oyiphutha 3: Ukwehlisela phansi ingcindezi yezindleko 'yochungechunge lwamanuwali'

'Umshini ozishintshayo ngokugcwele wezibambo zokunamathisela ubiza kakhulu. Ngizothenga ongenazo izibambo kuqala, bese ngiqasha othile ozoxhuma izintambo kamuva.' - Lokhu ukuvumelana okuvame kakhulu engikuzwayo.

Eminyakeni emihlanu edlule, lokhu kunengqondo bekuyoba kuhle. Kodwa manje, izindleko zabasebenzi ziyindawo enkulu yobuhlungu ekukhiqizeni.

Iqiniso lochwepheshe:

Ake sibale izindleko zabasebenzi: izindleko zabasebenzi = iholo labasebenzi bezintambo + izindleko zokuphatha + izindleko ezifihliwe ngenxa yokungasebenzi kahle.

Iyunithi yezinhlamvu eyenziwa mathupha ayigcini nje ngokunensa, kodwa futhi iphumela kwikhwalithi engahambisani. Lapho umthamo we-oda ufinyelela kumayunithi angaphezu kuka-500,000 ngenyanga, izindleko zamaholo zokuqasha abasebenzi ngokuvamile zanele ukuthenga iyunithi ephathwa ngesandla ezenzakalelayo phakathi kweminyaka engu-1-2.

Okubaluleke nakakhulu, izikhwama ezikhiqizwe imishini ezenzakalelayo ngokugcwele zihlangabezana kangcono nezidingo zemikhiqizo esezingeni eliphezulu 'yenhlanzeko' kanye 'nokumiswa'. Uma amakhasimende akho okuqondiswe kuwo kuwuchungechunge lwemikhiqizo esezingeni eliphezulu, imigqa yokukhiqiza engazenzakaleli ngokugcwele ngokuvamile ihluleka ngisho nokuphumelela ekuhlolweni kwefekthri.

Isiphetho: Ukukhetha inketho efanele kubaluleke kakhulu kunokukhetha ebizayo

Uma ngincoma imishini kumakhasimende, umgomo engihlala ngiwulandela uwukukhulisa i-ROI (Buyisela Kutshalomali).

Uma uhlose ukuthola imikhiqizo esezingeni eliphezulu, egxile kwikhwalithi, kungakhathaliseki ukusebenza kahle, ngingancoma imodeli yomshini ophakelwa ngamashidi.

Uma ukhiqiza izikhwama zokukhipha ivolumu ephezulu, ngingancoma ngokuqinile ukuthi utshale imali emshinini we-roll-fed onesivinini esikhulu ofakwe ukuphrinta okusemgqeni.

Umshini wokwenza izikhwama awuwona umthengi ohamba ngokushesha; iyithuluzi lakho lokukhiqiza.

Njengomkhiqizi, asihlinzeki ngezinto zokusebenza kuphela kodwa futhi sihlose ukunikeza isisombululo sokukhiqiza esikwenza ukwazi **'ukwenza inzuzo'**. Uma unenkinga yokukhetha imodeli noma ungaqiniseki ngokubalwa kwezindleko, zizwe ukhululekile ukushiya umlayezo ngemuva noma ungithinte mathupha. Ngeke sixoxe ngemishini kuphela kodwa sizophinde sijule namasu ebhizinisi ale mboni.